The hotel is to be found in the Bloomsbury area, one of London’s most scenic and exclusive spots. It is within walking distance of all the cultural and tourist highlights of the West End, including such exciting areas as Leicester Square, Trafalgar Square, Piccadilly Circus, Covent Garden and Soho. All tastes will be catered for in one way or another thanks to the diverse quantity of entertaining destinations at your disposal, including top restaurants, pubs, bars and nightclubs. London’s Theatreland is close by, providing a string of hit shows for you to catch, including such famous classics as Les Misérables, Phantom of the Opera, Blood Brothers and We Will Rock You. You will also be within walking distance of many of London’s most distinguished museums and cultural highlights, including the British Museum, the Royal Opera House, Ronnie Scott’s Jazz Club, and the National Gallery. The famous shopping district of Oxford Street is just round the corner, home to exclusive department store Selfridges. More picturesque and relaxing areas are also nearby, such as Russell Square and Bloomsbury Square Gardens.
For even more tourist attractions, travel across London is available from Goodge Street tube station, giving access to the Northen line, and also from Tottenham Court Road tube station, via the Central line. Travel to and from Heathrow airport is available via the Piccadilly line from Covent Garden station.
For fitness enthusiasts, the hotel has special arrangements with local gymnasiums providing discounted memberships. There is also jinja to enjoy, the hotel’s exclusive spa, offering a unique range of health and beauty treatments, including aromatherapy, Indian head massages, various types of body/face wraps and reflexology. For guests on business trip, the hotel has a range of different meeting and conference spaces available for hire, all equipped with wireless internet and state-of-the-art audio-visual equipment.
The hotel does not have its own car park or valet parking. On street car parking and nearby car parks are available at standard London rates.
The hotel has 78 rooms, all kitted out with vibrant modern design, dynamic colour schemes and stylish furnishings. Single and double rooms are available, in addition to a range of luxury studios and Myplace 1 and Myplace 2, luxury suites with added beds, more living space and their own balconies. All rooms are ensuite and come with air conditioning, wireless internet access, tea and coffee maker, complimentary snacks, flatscreen TV with a vast range of channels and films on-demand. There is also 24 hour room service, and guests receive a complimentary newspaper every morning.
For dinner parties and alcoholic beverages, including fine wines, beers and cocktails, guests can enjoy Mysnug, the hotel’s trendy, mirror laden and colourfully lit bar. For daytime meals, there is the nearby Merkaba restaurant, open all day every day, offering a distinctive range of international, modern cuisines. For simpler fare, guests can try the Central Café Bloomsbury, with its tasty light snacks and popular afternoon teas.
Children under four may stay at the hotel for free as long as no extra bedding is required. Guests are advised to bring their own cribs and highchairs, but the hotel does offer a babysitting service.
The hotel has a flat entrance, as well as wheelchair accessible bedrooms and bathrooms. However, guide dogs are not allowed at the hotel.
 | Goodge Street | 0.3km | show on map |
| Tottenham Court Road | 0.3km | show on map |
| Russell Square | 0.7km | show on map |
 | Dominion Theatre | 0.2km | show on map |
| Drill Hall | 0.2km | show on map |
| Phoenix Theatre | 0.5km | show on map |
