The Best Western Shaftesbury is unmissable as a great, looming orange and white brick building standing on a corner of Shaftesbury Avenue. Consequently it looks a bit like a domestic cat made out of Lego. If you squint.
The newly renovated 4 star property is an exercise in finery with its large, sophisticatedly decorated bedrooms, a mixture of art and technology that compliment the sprawling beds. Fresh flowers are kept in the guest rooms to combat any feeling of uniformity and to keep the rooms fresh and lively, giving them a personal touch. Some rooms even feature bathroom televisions. The suites on the other hand are simply luxurious with their four poster beds.
The hotel has a variety of amenities aside from the complimentary broadband access. There is a gym incorporating all of the most modern equipment, whilst the two restaurants serve an original combination of American, English and Indian cuisines. The bar serves refreshments all day long and there are meeting rooms available for the use of corporate guests and those in town on business.
As for its location, the hotel is ideally situated in the heart of TheatreLand, meaning that guests can catch a different show each day of the week. The shopping districts of Oxford Street and Covent Garden are both just a short walk away, whilst those who enjoy a stroll will find a day in Hyde Park or exploring the Palace of Westminster also within walking distance. Any other parts of the city that guests wish to explore are easily accessible through the Piccadilly Circus and Leicester Square tube stations, each of which are just a few minutes' walk from the hotel. Piccadilly Circus is on the Bakerloo and Piccadilly Lines, whilst Leicester Square is on the Northern and Piccadilly Lines.
West End, central London. Nearest tube stations are Leicester Square (on the Northern and Piccadilly Lines) and Piccadilly Circus (on the Bakerloo and Piccadilly Lines).
complimentary WiFi - 24 hour reception - lounge - fitness room - meeting rooms - conference facilities - concierge - business and conference services - laundry and dry cleaning service - restaurant - bar - daily newspapers - multilingual staff
en-suite - complimentary WiFi - plasma television with satellite - telephone - electronic safe - hair-dryer - complimentary toiletries - mood lighting - iron and ironing board - tea and coffee making facilities - fresh flowers
Guests arriving by air can take either the Heathrow Express to Paddington station (approximately 15 minutes) or the Gatwick Express to Victoria Station (approximately 30 minutes). From Paddington station guests can simply take the Bakerloo Line to Piccadilly Circus, whilst those arriving at Victoria can take the Victoria Line one stop to Green Park, and continue on the Piccadilly Line to Piccadilly Circus, a short journey. On alighting at Piccadilly Circus guests should walk towards the Piccadilly crossroads, taking the first right onto Shaftesbury Avenue upon which the hotel is located.
Visitors arriving by car should follow signs for Hyde Park, central London, exiting the park at the south-east corner onto the A4 Piccadilly, which runs straight through to Shaftesbury Avenue.
 | Leicester Square | 0.3km | show on map |
| Piccadilly Circus | 0.3km | show on map |
| Covent Garden | 0.5km | show on map |
 | Palace Theatre | 0.0km | show on map |
| Apollo Theatre | 0.1km | show on map |
| Gielgud Theatre | 0.1km | show on map |
